Fendi is an Italian luxury house founded in 1925 by Adele and Edoardo Fendi on Via del Plebiscito in Rome. The five Fendi sisters joined in 1946. Karl Lagerfeld arrived in 1965 and became Creative Director for Women's Ready-to-Wear, which launched in 1977. Silvia Venturini Fendi joined in 1994 to lead Accessories and Menswear. Fendi is part of LVMH.
In spring 2018 Fendi launched the "FF" Capsule Collection, based on the FF logo Lagerfeld designed in 1965. The collection was previewed on Net-A-Porter on 13 April.
Issa PR supported the exclusive London launch party at the Leake Street Tunnels, which featured performances by RAYE and G-Eazy. Issa PR secured and dressed Def Jam artists Big Sean and Jhené Aiko, who released their album Twenty88 together.
Coverage included the Evening Standard, ES Magazine, WWD and Wonderland. Guests included Diplo and Giles Deacon.