Innovative design company and think tank, Sanitov Studios is launching two new products this spring: an e-cargo bike, the “movE”, and a stunning single-speed bicycle, called simply “speeD”. The movE and the speeD will redefine urban mobility even if they offer different experiences.
The product of six years’ dedicated work, movE is both a look to the past and a leap to the future. Its design follows Danish design principles of functionality and minimalism but also takes inspiration from a classic Chinese load-bike predating the Cultural Revolution. movE is back-loaded and has a concealed, electric motor to assist the user as he/she moves about in the city. The backloaded design – which distinguishes movE from other cargo bikes - has several advantages. It improves navigation and makes it possible to transport greater quantities of goods, as stacked goods do not impair the rider’s forward field of vision.
An optional GPS tracker is available for the movE; useful if the cargo bike is misplaced or stolen. The GPS system also makes it possible to track bikes as they navigate the city. This is useful for delivery companies, helping to optimize their operations. Private users also can benefit from this feature as it makes it possible to help friends, family and neighbors with daily tasks such as pick-ups. This will support urban communities in the emerging shared economy. (Note that the launch of this revolutionary application is scheduled for November 2017).
speeD is a beautiful single-speed bike designed with the modern urban dweller in mind. Its simple design and features means that it is easy to maintain, while its clean lines ensure that the owner looks stylish as he/she moves about in the city. The frame is made from high-quality CR-MO steel, making for a stylish but sturdy ride. The 2017 version does not yet feature Sanitov’s GPS chip. However, this is being incorporated in future generations and will be ready for spring 2018.
The movE and the speeD offer two different types of mobility but together they redefine what urban mobility is. “Since the dawn of the industrial revolution, our need for speed has encouraged environmentally unsustainable modes of transportation. With the movE and the speeD, Sanitov seeks to change the way we navigate the world. Each Sanitov product incorporates aspects of many cultures and styles in its own original mix to create a perfect hybrid for the future,” says Sanitov Founder and CEO, Alexander Host. “All our products rethink urban mobility and how it can be improved. This narrative way of thinking about space is what drives us forward and what ensures continued relevance of our products.”