Absolut Elyx & Vogue Italia Present “Women of Integrity” Photographic Exhibition

Absolut Elyx and Vogue Italia proudly present “Women of Integrity” - an exhibition of photography by Johan Lindeberg, Creative Director of Absolut’s new luxury vodka. The photography exhibition which will debut during New York Fashion Week features portraits of 16 inspiring women from 16 different countries. Vogue Italia Editor-in-Chief - Franca Sozzani will host the evening exhibition along with Lindeberg.

The exhibition features a cadre of women from around the world with a range of experience, success, voices and visions. They represent the diverse strength of women of the world today, and how they lead their lives with integrity in the current global climate. The 16 women will be portrayed in large black and white exhibition prints by Lindeberg, and profiled in interviews by Kenza Fourati in a special newsprint magazine available to guests at the launch event.

The subjects span from Cuban activist, Yoani Sanchez to Dr. Bahija Jallal - Executive Vice President, MedImmune, responsible for biologics research, development and clinical activities and Elif Safak - one of Turkey’s most distinctive voices, who is also the country’s bestselling female writer.

Absolut Elyx - Creative Director, Johan Lindeberg said: “We currently live in a world of turmoil, and it’s time for women to take the lead. I am proud to bring together 16 women from 16 different countries to convey their progressive and powerful voices. I've learned so much by spending time with them and I admire the focus and integrity they have curated through their individual paths. Special thanks to Franca Sozzani for her international mindset, beautiful values and her efforts to empower women. Kenza Fourati for her passion and support to make this project alive, and finally Jonas Tahlin with Absolut Elyx for taking a bold, new path in the liquor industry by supporting projects with real depth and integrity.

"Raising public awareness of the fact that social commitment is a fundamental duty for each one of us, especially for women, who have an increasingly decisive role to play in decision making. Offering examples of women who take a precise stand, with conviction. This was the motivation that guided me through this project. The 16 women portrayed by Johan Lindeberg represent 16 different countries, 16 different visions on how to tackle the problems the world faces today. With integrity, with determination. Sixteen voices, one purpose: to help awaken civil conscience,” said Franca Sozzani, Editor-in-Chief, Vogue Italia.

The women featured in the exhibition include: Hiam Abass - Palestinian actress, Iris Berben - German actress, Dora Bouchoucha - Tunisian film producer, Staceyann Chin - Jamaican poet and LGBT activist, Melanie De Basio - Belgian musician, Sandra Den Hamer - Dutch museum director, Bahija Jallal - Moroccan cancer research executive, Nadine Labaki - Lebanese actress and director, Blanca Li - Spanish choreographer, Ofelia Medina - Mexican actress, singer and screenwriter, Shirin Neshat - Iranian artist, Prune Nourry - French artist, Patricia Pillar - Brazilian actress, Princess Rym of Jordan, Yoani Sanchez - Cuban activist and Elif Shafak - Turkish author.

About Absolut Elyx

Launched in 2013, Absolut Elyx is The Absolut Company’s new luxury vodka made exclusively from single-estate wheat from Råbelöf Castle in Sweden. With a unique copper distillation process, Absolut Elyx combines tradition with craftsmanship through its sleek, artistically designed copper and glass bottle. Absolut Elyx retails at $49 per 1L bottle, and is available at select high-end retailers, restaurants and bars across the U.S.

Visit www.facebook.com/absolutelyx.us or follow @absolutelyx #womenofintegrity for further information.

www.absolut.com/us/AbsolutElyx

About Vogue Italia

Edizioni Condé Nast Spa, owned by Condé Nast International, is the Italian leader in the quality publishing sector, boasting a stable that comprises 13 periodicals: Vanity Fair, Vogue Italia, L’Uomo Vogue, Glamour, GQ, Wired, AD, Condé Nast Traveller, Vogue Bambini, Vogue Gioiello, Vogue Accessory, Vogue Sposa and La Cucina Italiana. Condé Nast Italia has also strengthened its internet presence, through the launch of 8 websites: VanityFair.it: 8.3 million users \ Wired.it: 4.4 million users \ Vogue.it: 2.2 million users \ CN Live!: 11 million video views. Each month these websites, together with Glamour.it, Gqitalia.it, ADtoday.it and LaCucinaItaliana.it, reach an overall total of over 18.7 million users (unique browsers), who visit a monthly average of over 240 million pages. (Source: Webtrekk, January 2015)

For further press information, please contact:

Viet N’Guyen - Issa PR
212 837 1852
viet@issa-pr.com

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