The Absolut Company’s new luxury vodka Absolut Elyx is Pernod Ricard’s first-ever, single estate vodka from Råbelöf Castle in Sweden. Making its exclusive debut at Art Basel Miami Beach, Issa PR launched Absolut Elyx's private pop-up club, Casa Elyx on South Beach during the prestigious art fair through a series of events, exhibitions, talks and screenings. Maintaining its heritage in style, substance and integrity, Absolut Elyx represents the intersection of modern day luxury, creativity and tradition.