To celebrate their new up-and-coming artists during Upfront Week in New York, Def Jam Records tapped Issa PR to support the event. The Upfronts will showcase Def Jam’s new musical talent, including five of the hottest artists signed to the label at an exclusive event on May 12th. These artists are the next generation of hitmakers and include Alessia, Elijah Blake, Lil Durk, Vince Staples, and August Alsina. August Alsina won BET's best new artist award in 2014 and has already collaborated with Nicki Minaj and Chris Brown. Elijah Blake has written top hits for Rihanna and Usher, including his #1 hit, Climax. Issa PR will be partnering with Def Jam on sponsorship and event support.